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Liquid InnovationThe sociologist Zygmunt Bauman is exploring various aspects of contemporary society by using the metaphor of "liquid modernity".
According to Bauman: " 'Liquid modern' is a society in which the conditions under which its members acts change faster than it takes the ways of acting to consolidate into habits and routines. (Liquid Life). These times of ours excel in dismantling frames and liquidizing patterns, all frames and all patterns, at random and without advance warning. (The individualized society)" In the liquid world, also innovation must be liquid... learn more |
Liquid Innovation PROJECT
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Liquid innovation is a powerful metaphor that may support a re-thinking of product and service innovation in the contemporary liquid world.
Liquid innovation is also an evolving concept that needs to be continuously explored and exploited in order to produce positive results, fostering innovation. The Liquid Innovation project is an experiment: the "crowd-development" of the liquid innovation concept... learn more |
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